The Company
Revolutionizing athlete performance through data-driven solutions.
Data analysis, computer visualization, and human motion capture to develop innovative tools for athletes and coaches.
mission
We empower athletes with the data and insights they need to improve their performance, prevent injuries, and achieve their goals.
Our solutions provide real-time feedback, advanced analytics, and personalized training plans, enabling athletes to train smarter and more efficiently.
VIsion
Our vision is to be a global leader in performance optimization technology, providing athletes across various sports with innovative and efficient tools to enhance their performance, prevent injuries, and achieve their full potential.
our story
From a passion project born by athletes to a transformed game-changing performance platform.
As athletes ourselves, we understood the limitations of traditional training methods. We saw a need for a more data-driven, personalized approach to performance optimization.
Drawing on our expertise in information technology, research, and advanced technologies, we embarked on a journey to develop a groundbreaking solution. Through rigorous testing, academic research, and continuous refinement, we created an innovative platform that empowers athletes with real-time data, advanced analytics, and personalized training plans.
Marios & Panagiotis Kyriakou
The founders of Darefore & Mirror 3D Lab
Our values
Growth
Evolving is a vital part of being human. Stagnation is not an option. We need growth to be the best we can be.
Innovation
We will always look for ways to improve and offer better products and solutions. Whether this is challenging constraints or the way we think. Without a new way of thinking, there is no innovation.
aCCURACY
bOLDNESS
Devotion
Our dedication and love for what we do are our motivators in showing up as our best selves every day.
The Lead Product
The first product, Darefore Tech Suite, is revolutionizing cycling performance.
Our proprietary biometrics system combining wearable technology and smart data-driven methodologies provides real-time feedback on the athletes’ body position, helping them reduce air-drag, increase speed, unlock their full potential, and prevent injuries.
By combining this data with advanced analytics, we empower cyclists and triathletes to train smarter, not harder, and achieve their ultimate goals.
KEY Features
Darefore leverages cutting-edge technology to provide cyclists with a unique and powerful performance platform.
Key features include real-time position tracking, both indoors and outdoors, enabling precise analysis of rider body ultimate positioning and movement.
Advanced algorithms analyze this data in real-time to provide personalized insights, identify areas for improvement, and generate progress and trends charts.
Seamless integration with other fitness devices and a user-friendly interface make Darefore an accessible and valuable tool for all cyclists.
DArefore Lab
The purpose of Darefore’s Lab is to drive research and development in performance optimization
Driving Innovation in Sports Technology
Our Darefore Innovation Labs are at the forefront of cutting-edge research, exploring new ways to enhance athletic performance. Discover our latest projects and how they are shaping the future of sports technology.
OUR TEAM
MARIOS KYRIAKOU
CEO & Co-Founder
PANAYIOTIS KYRIAKOU
CTO & Co-Founder
VALERIA ARISTIDOU
Branding Manager & Graphic Designer
ELENA NIKOLAOU
Financial Officer
RAFAEL NICOLAOU
Software Developer
CARLOS CARNIATO
Software Developer
DOMINIQUE HAAS
Senior Software Developer
SAM DUMONT
Software Developer